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Sara Fischer Axios: Salesforce launches Salesforce+ Enters The Streaming War

Salesforce launches Salesforce+

Sara Fischer / Axios:Salesforce launches Salesforce+, a free streaming service aimed at business professionals, with original programming from Salesforce and eventually its clients Salesforce is the latest tech giant to venture into video streaming with the launch of a new service aimed at business professionals

With the debut of Salesforce+, a new service aimed at business professionals that will be available to all users, Salesforce has become the latest tech giant go into video streaming, according to the company’s chief marketing officer Sarah Franklin.

What it means and why it matters: 
The service is part of a broader attempt by Salesforce to shift its marketing strategy away from paid client acquisition and toward owned and managed media channels.

Franklin hopes that the content will assist people in refining their abilities while also developing an emotional connection to Salesforce, which will lead consumers to “desire to utilise our products and want to engage more with us,” according to Franklin.

Details:

Salesforce+, which will premiere globally during Salesforce’s annual mega-conference Dreamforce in September, is a free service that will contain original programming from Salesforce and eventually, material developed by its clients.

As part of this effort, Salesforce has established its own in-house studio, Salesforce Studios, which will film and produce the material, which will include stories that, according to Franklin, are intended to be both amusing and inspirational.

Salesforce has produced 6 original programmes that will appear at launch. Some seminars, including “Leading Through Change” and “The Inflection Point,” showcase work and issues faced by corporate leaders. Others, including “Boss Talks” and “Simply Put,” will focus on professional advancement and strengthening business skills.

It will also introduce four “broadcast channels,” or channels that contain live programming from its events, with more than 100 hours of content.

New Platform Emerges for Business Journalists

A new startup called Workweek started Wednesday to enable authors of business-to-business content — previously content that lived in white papers or behind paywalls at trade magazines — full-time support to work independently.

Why it matters: The approach is supposed to give authors and creators more support than they would generally receive if they wrote for an independent publishing platform, such a salary and full-time benefits.

Details: The co-founders of the operation are media entrepreneurs and former executives from The Hustle, Adam Ryan and Becca Sherman.

The startup has raised $1.5 million in finance, led by LightShed Ventures, with other investors including: Packy McCormick from Not Boring Capital; Mario Gabriele; Lance Armstrong; Elizabeth Yin; and other individuals.

Now, because creators have many more options to develop brands on their own, media outlets are striving to discover strategies to discourage writers from leaving huge institutions and launching their own newspapers.
The New York Times, Forbes, and most recently, The Atlantic, have all started programmes that provide independent authors venues to begin newsletters.

Bottom line: “Traditionally, a great creator at a media company enhances brand value, user growth, revenue per user, and many other KPIs across the business. However, content teams have typically been one of the lowest-budgeted departments,” said Ryan in a statement.

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