Mahindra & Mahindra Ltd., a part of the USD 12.5 billion Mahindra Group, announced the launch of the Genio DC, its premium next generation double cabin commercial pick up. Developed to cater to the evolved needs of the small and medium entrepreneurs (SMEs) and businessmen alike, the Genio DC promises both efficient cargo movement and luxurious cabin comforts for self travel.
It is competitively priced at Rs 5.46 lakh (ex-showroom Karnataka, BS3) for the base version and Rs.5.95 lakh (ex-showroom Karnataka, BS3) for high end version, said the company.

Mahindra  through its …

Anticipating a robust growth in the electric car segment in India, Mahindra REVA Electric Vehicles Pvt. Ltd (Mahindra REVA), one of the pioneers of electric vehicle technology in India, announced that its eco-friendly green car, REVAi, would be available at select Mahindra dealerships in Nagpur. This is one of the major initiatives announced by the company post its acquisition by the USD 11.1-billion Mahindra Group in May 2010, stated the company.
The company has also tied-up with Mahindra Finance, which will enable them to offer customers a unique financing plan. REVAi …

Mahindra & Mahindra (M&M) announced the launch of 4X4 off-roader, the Thar CRDe, in India. Thar CRDe 4×4 BS IV variant is priced at Rs 5.99 lakh (ex-showroom Delhi) and Thar DI BS III variant priced at Rs 4.47 lakh (ex-showroom Jaipur), said the company.
The Thar is a manual 4×4 machine coupled with a powerful CRDe engine 77 kw (105 BHP).
The Thar will be launched in Delhi, Chandigarh, Bangalore, Mangalore and Jaipur by December-end and the rest of India by January 2011. With the retro look back in vogue, the …

Mahindra & Mahindra announced that it would be raising the prices of its passenger as well as its commercial vehicle range due to higher raw material costs and new BS III emission norms, says the company. This increase would be in the range of Rs 3000 to Rs 8000 depending on the model and will be effective from October 1, 2010.

Mahindra & Mahindra launches World’s first mini-truck ‘Maxximo’ with 2-cylinder C2 CRDe engine priced at Rs 2.79 lakh. Maxximo has a large loading area of 3.2 sq mt and 850 kg payload carrying capacity and Maxximo will gives a fuel efficiency of 20 kmpl.

Mahindra & Mahindra will launch Maxximo, its latest entrant in the small commercial vehicle segment during the upcoming Auto Expo 2010.
The brand name Maxximo was chosen after much deliberation, keeping in mind its promise of delivering MORE – MAXIMUM at its core, a company source said. The name ‘Maxximo’ also epitomises the vehicle’s futuristic and advanced feel. ‘Maxximo’, delivers a class leading value proposition of superior performance, style and fuel efficiency.
Equipped with advanced technologies, Maxximo is ergonomically designed and sports stylised and car-like interiors. These and a host of other …