Mahindra & Mahindra Ltd (M&M), the market leader in the Indian tractor industry, rolled out India’s first 15 HP tractor, Yuvraj 215, at a price of Rs 1.75 lakh. The Yuvraj 215 is a compact, versatile, fuel efficient and easy to operate 15 HP tractor. It is ideal for a farmer with small landholdings, who is primarily dependent on farming with bullocks and seeks to increase productivity at an affordable cost.

Mercedes-Benz India launched the new E200 CGI BlueEFFICIENCY in Indian market with an aggressive price tag of Rs. 38.76 lakh Ex-Showroom Pune and Rs 39.5 lakh Ex-showroom Delhi. Dr. Wilfried Aulbur, Managing Director & CEO of Mercedes-Benz India Limited “E-Class has been an all round success internationally; in India too it is the most popular luxury car in the country. The new E 200 CGI BlueEFFICIENCY is an irresistable combination of power, torque and luxury and further reinforces the broad range within the E-Class offerings.”

Ford Motor Company plans to launch eight new models in India by the middle of the decade as it moves to rapidly expand its presence in the fast growing market. Joe Hinrichs, president of Ford Asia Pacific and Africa (APA), made the announcement on Thursday, August 26, 2010 during a keynote speech titled “Managing Growth – Evolving Market Dynamics” at the Society of Indian Automobile Manufacturers (SIAM) Conference in New Delhi.

Suzuki Motorcycle India Pvt. Ltd. launched 125cc Suzuki bike SlingShot priced at Rs 43,945 (ex-showroom Delhi). The Suzuki SlingShot is positioned to fill the void that currently exists between the 100cc and the 150cc segments without compromising the key parameters that a customer aspires for – style of a 150 cc and the efficiency of a 100 cc bike.

The Suzuki SlingShot is available in four colours – Metallic Mustard Yellow, Metallic Fox Orange, Candy Antares Red and Pearl Nebular Black.

Mitsubishi Motors Corporation President Osamu Masuko noted, “Since the ASX was first launched this February in Japan, then in Europe and China, I am pleased to say that we are receiving such high praise for the vehicle that demand currently exceeds production in Japan. We plan to expand our SUV lineup in Russia with the new ASX in addition to commencing full-fledged SKD*3 production of the Outlander, the core of our SUV lineup, at a new assembly plant in Kaluga next month. We hope to meet the needs and expectations of our customers in Russia, one of our most important markets.”