Reliance Communications (RCOM), India’s largest and only telecom operator offering both CDMA and GSM service across the country, has announced the launch of first-of-its kind Customer Care Initiative ‘Live Chat’.  This Live Chat service will enable Reliance’s customers with real-time query and issue handling through chat-based online platform.

Initially, ‘Live Chat’ will be available to Reliance’s over 1.3 million data customers across the country and the company plans to extend the service to other business groups as well.

According to Anurag Prashar, president, corporate & wireless – customer service, Reliance Communications, “Our data customers are internet savvy. Many of them, whether company executives, professionals, students, teenagers and even business owners, have had experience with various messengers and live chat utilities. This makes adoption of the online customer care delivery system much easier. As we expand to enhance this delivery channel, we plan to extend its coverage to our voice customers too.  This is in line with our service strategy of leading the industry through innovation and personalized care”.

RCOM has established the ‘Live Chat’ Contact Center at the company’s headquarter at New Mumbai.  This facility will have over 500 dedicated workforce equipped to handle 75,000 live customer interactions in a day.

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