Eying to grab a share of the ever-expanding mobile handset market of the country, consumer electronics brand Oscar announced its India foray with the company is expected to launch its low-cost products in North and East regions soon followed by the rest of the country. Oscar will launch a total of 10 handsets priced between Rs 1,700 to Rs 4,500 in the next 2 months, said a company release.

All Oscar mobile phone support dual SIM GSM connectivity and come with one-year warranty. Oscar offers after-sales service with an existing network of over 250 service centres. The higher end model currently on offer, Z1, which is a Qwerty Keypad Handset, is based on a very fast processor and comes with a front and back camera. Apart from the entry level N1, most Oscar mobiles are loaded with plethora of multimedia options including FM Radio, MP3, MP4 player, access to various social networking sites, excellent quality 1.3 MP camera among others giving distinctly superior pictures.

“Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Currently about 50% of Indians are on ULCH (ultra low cost handsets). We therefore saw a great opportunity for OSCAR which has a strong track record in the Value for Money (VFM) segment. We will look to build a strong presence in the semi-urban and rural market, where the prominence of both subscribers and operators is rapidly increasing, besides the burgeoning urban market,” said Satish Verma, Chairman, Oscar Group.

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