Photo: FUJIFILM FinePix F70EXR 10x zoom digital camera

FUJIFILM India, a subsidiary of FUJIFILM Corporation, Japan announced the launch of FUJIFILM FinePix F70EXR, world’s smallest 10x zoom digital camera in India, priced at Rs.17,999. The new FinePix F70EXR camera just 22.7mm thick and crafted into a beautiful sculpted shell (metal chassis) with a double-coated lacquer finish.

FUJIFILM has introduced EXR technology into the FinePix F70EXR, giving a significant improvement in image quality against other models. FUJIFILM FinePix F70EXR comes with Fujinon 10x zoom lens that produces crisp high resolution results throughout the focal range – be it 27mm wide-angle or 270mm telephoto.
 
When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is captured.  When light is strong but contrast, the sensor can switch to DR (Dynamic Range) mode to get the optimal balance between highlight and shadows. In low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

Features of FUJIFILM FinePix F70EXR

FUJIFILM FinePix F70EXR is EXR Auto features, and  the camera can automatically detect six different types of scenes – Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait.  EXR Auto is essentially a very sophisticated set of program modes.

The camera will recognize the scene and not only will optimise focus, colour balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene.

Other advanced features that make FUJIFILM FinePix F70EXR an excellent buy include the intelligent flash, high contrast LCD that’s viewable even in bright light and at 160 degree angle, dual image stabilization and face detection with automatic red-eye removal,

 “FinePix F70EXR buyers will definitely benefit from the EXR Auto feature as it lets the camera do all the hard work allowing the photographer to concentrate on getting the best possible pictures,” said Mr. Kenichi Tanaka, Managing Director, FUJIFILM India,.

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India, said, “Typically, one of the ways to distinguish ‘DSLR’ photography from ‘compact’ photography has been the use of ‘wide aperture’ to create mood and depth in a picture. These ‘professional’ shots are now possible on the FinePix F70EXR, which uses Pro Focus Mode to combine 2 or 3 burst shots together. Ideal for portraiture, nature photography or any subject which needs ‘lifting’ from its background, the FinePix F70EXR Pro Focus Mode provides satisfying professional results at the touch of a button.”

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