Hero Honda launched the new model of 125cc Super Splendor bike, priced at Rs 45,950/- (ex-showroom Delhi) with new value-added features. The new Super Splendor comes with ‘Honda Intelligent Ignition System’ (HIIS). The new Super Splendor bike features a newly designed Carburetor and ACG for improved engine performance. The 5-step adjustable rear shock-absorber provides a smoother drive and comfort.

Maruti Suzuki announced the launch of a limited edition ‘Swift’, the iconic premium small car brand. The limited edition ‘Swift’ celebrates Maruti Suzuki’s landmark of selling one million cars in a year. The Swift ‘One Million Edition’ is available in the Vxi version (Petrol engine) and only 1,000 units of the limited edition Swift will be sold at a price of Rs. 4.83 lakh (ex-showroom, Delhi).

Mahindra & Mahindra Ltd. (M&M), one of India’s leading automobile manufacturers, has become the first Indian automobile manufacturer to receive the Light Duty Diesel Federal Tier-2 BIN-5 & OBD II Compliance Certificate from the Environmental Protection Agency (EPA), USA, on August 17, 2010.

Mahindra & Mahindra Ltd (M&M), the market leader in the Indian tractor industry, rolled out India’s first 15 HP tractor, Yuvraj 215, at a price of Rs 1.75 lakh. The Yuvraj 215 is a compact, versatile, fuel efficient and easy to operate 15 HP tractor. It is ideal for a farmer with small landholdings, who is primarily dependent on farming with bullocks and seeks to increase productivity at an affordable cost.

Mercedes-Benz India launched the new E200 CGI BlueEFFICIENCY in Indian market with an aggressive price tag of Rs. 38.76 lakh Ex-Showroom Pune and Rs 39.5 lakh Ex-showroom Delhi. Dr. Wilfried Aulbur, Managing Director & CEO of Mercedes-Benz India Limited “E-Class has been an all round success internationally; in India too it is the most popular luxury car in the country. The new E 200 CGI BlueEFFICIENCY is an irresistable combination of power, torque and luxury and further reinforces the broad range within the E-Class offerings.”

Ford Motor Company plans to launch eight new models in India by the middle of the decade as it moves to rapidly expand its presence in the fast growing market. Joe Hinrichs, president of Ford Asia Pacific and Africa (APA), made the announcement on Thursday, August 26, 2010 during a keynote speech titled “Managing Growth – Evolving Market Dynamics” at the Society of Indian Automobile Manufacturers (SIAM) Conference in New Delhi.

Suzuki Motorcycle India Pvt. Ltd. launched 125cc Suzuki bike SlingShot priced at Rs 43,945 (ex-showroom Delhi). The Suzuki SlingShot is positioned to fill the void that currently exists between the 100cc and the 150cc segments without compromising the key parameters that a customer aspires for – style of a 150 cc and the efficiency of a 100 cc bike.

The Suzuki SlingShot is available in four colours – Metallic Mustard Yellow, Metallic Fox Orange, Candy Antares Red and Pearl Nebular Black.

Mitsubishi Motors Corporation President Osamu Masuko noted, “Since the ASX was first launched this February in Japan, then in Europe and China, I am pleased to say that we are receiving such high praise for the vehicle that demand currently exceeds production in Japan. We plan to expand our SUV lineup in Russia with the new ASX in addition to commencing full-fledged SKD*3 production of the Outlander, the core of our SUV lineup, at a new assembly plant in Kaluga next month. We hope to meet the needs and expectations of our customers in Russia, one of our most important markets.”

Speaking at the inauguration, Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd, said “This is a moment of great pride for us, considering this is a first for the Indian CV industry, wherein we have created world class infrastructure to cater to the growing needs of trucking customers. Highly trained staffs, well-equipped workshop, prompt spare parts availability and mobile service vans have all been readied to ensure that our customers get a trouble free and delightful experience. Being committed to the commercial vehicle space, the idea is to walk the talk and truly make our customers outperform and prosper in their respective businesses and lives.”

Mercedes-Benz India launched the E-Class Cabriolet in India at Rs 64.5 lakh. The four-seater E-Class Cabriolet has been equipped with retractable soft top roof. The new car, E-Class Cabriolet, is the seventh offering in the E-class range by the company in India. The E-Class E 350 Cabriolet is powered by a 3.5-litre engine delivering 272 hp (@6000 rpm) output and a torque of 355 Nm (@ 2400 – 5000 rpm).