Tata Motors showcases Tata Aria, Tata Venture & Tata Magic
The Tata Motors Group has unfolded its complete portfolio of 37 vehicles, from the Tata, Jaguar and Land Rover brands, at the ongoing Auto Expo 2010. Among them are three new Tata vehicles, the Tata Aria, the Tata Venture, and the Tata Magic Iris. All the three will be commercially launched during 2010.
The Tata Aria
The Tata Aria, which was displayed as a concept vehicle at the 75th Geneva Motor Show in 2005, blends the functionality and comfort of a mid-range multi-purpose vehicle (MPV) with the all terrain assurance and premiumness of an SUV.
Its design and construction ensures that it is as robust as it is elegant and comfortable. The dynamic exteriors bear a distinctive lunging silhouette complemented by a unique A-pillar sweep and a well planted stance. Wrap-around dual barreled headlamps enhance the signature Tata grill, while the chrome underlining the glasshouse creates a distinctive kinetic beltline.
The Tata Aria comes with a 2.2 Litre Direct Injection Common Rail (DICOR) diesel engine, delivering 140 PS power and 320 Nm torque, is mated, in the 4×4 option. It also comes with an all-wheel drive with torque on demand, which senses and distributes torque to the wheels in accordance with the terrain. Dual mass flywheel reduces NVH to the bare minimum level.
Uniqueness about Tata Aria is, unlike MPVs or SUVs, passengers can simply walk into the Tata Aria, rather than climbing up or getting down into the compartment. The interiors are designed in style with a luxurious world of premium features comprising 3D surround sound, dimming roof lamps, in-dash built in GPS with a state-of-the-art infotainment system, multifunctional steering wheel, dual air conditioning with automatic climate control and cruise control. The plush and spacious interiors come with three rows of theatre style seating. The second row slides and inclines, and the third row can fold flat along with the second to yield a large storage area.
The Tata Aria boasts the top-of-the-line security features like 6 airbags and ESP, offered by an Indian OEM for the first time. A chassis frame, constructed with advanced hydro formed members, coupled with a stiffened body cage, dual zone collapsible steering and airbags make the Tata Aria one of the safest vehicles in an exigency. It meets EEC safety regulations, which includes full frontal crash, offset crash and the side pole tests. The new Tata Aria is expected to hit the Indian roads in 2010.
Tata Venture
Tata Venture is one of the other new entrant into the Tata Family. The new multi-purpose vehicle (MPV), Tata Venture measures 4 metre length with the footprint and maneuverability of a hatchback car. One can feel the interior space of a utility vehicle which can comfortably accommodate 8 passengers and ample luggage space.
The interiors, with a two-tone beige and black theme, are not only spacious, but are comfortable with dual heating ventilation and air-conditioning (HVAC) with roof-mounted ducts. A glasshouse effect with plug-in windows for second row passengers contribute to the distinctive design. Passengers have ample storage and stowage space, besides adequate luggage space at the rear. Tata Venture comes with power steering, power windows, reverse parking aid, keyless entry with engine immobiliser and rear wipers. It also has one of the best safety features which includes collapsible steering and side impact beams.
The new Tata Venture is powered by a 1.4 Litre turbo diesel engine delivering 70 PS power, with best in class fuel efficiency among diesel MPVs in the country. The Tata Venture will be available this year in 5, 6, 7 and 8-seater options in 3 row front facing configuration. Tata Venture is expected to hit the Indian roads in 2010.
The Tata Magic Iris
Aimed to create magic in the small passenger carrier segment, The Tata Magic Iris is a four-wheel small passenger carrier in the public transportation space. The Tata Magic Iris aims at upgrading the quality of travel for those who depend on three-wheelers.
Its spacious car-like cabin can comfortably seat four passengers – three at the back and one in the front beside the driver. The four wheels – either in options of 12-inch radials or 10-inch cross-ply – controlled by a steering provide car-like on-road stability, while the hard roof, made of sheet metal, provides car-like safety. In addition, car-like clear lens headlamps and tail lights also enhance safety.
The 611-cc water cooled diesel engine, backed by a 10-litre fuel tank, is capable of running larger distances with a top speed of about 55 kmph and yet higher engine life. With a power of 11.3 PS (higher than small three-wheelers), the engine provides higher pulling power, gradeability and faster trips. Tata Magic Iris is expected to hit the Indian roads in 2010.
Other passenger vehicle displays
Some of the other vehicles from the Tata Family that were displayed at Auto Expo 2010 are:
Tata Pr1ma Concept
The Tata Pr1ma is a concept luxury sedan designed by Pininfarina. It combines the fundamental design characteristics of the Tata brand with sporty curvatures to create a coupe-like silhouette, simple yet refined with an inherent premium. The Tata Pr1ma’s large wheelbase of 2700 mm endows it with excellent interior space that a luxury sedan demands. The subtle treatment of the C pillar, the hallmark of a Pininfarina design’s elegance and sporty characteristic, brings forth a coupe-like sloped cabin and tapering back without compromising interior space. The interior spaciousness is also conveyed by the uninterrupted profile of the four doors. The lines that flow from the front all the way to the rear uniquely balance fluidity and tautness. The hood stretches all the way to the front, transmitting the right expression of power and strength. The rear is defined by a strong tapering of the volume, with the flowing lines coming together. Front and tail lights are described within the overall character lines and stretch the width of the car. The side view too underscores the energy and purposefulness in the car. The result is that the Tata Pr1ma concept exudes an overall elegance, endowed with style, luxury and comfort and proportions that are classical yet modern.
Tata Indica Vista EV
Tata displayed the electric version of The Tata Indica. Tata Indica Vista Electric Vehicle (EV) will be a more practicable option for the consumer: capable of carrying four individuals, adequate luggage space, with a predicted range of up to 200 km and acceleration of 0-60 kmph in under 10 seconds. Tata Motors continues its innovative approach with the Tata Indica Vista EV too, using super polymer lithium ion batteries which have superior energy density to conventional batteries. Tata Motors’ electric vehicles will be produced in association with Miljo Grenland AS, Norway. Tata Motors’ UK subsidiary, Tata Motors European Technical Centre plc, has a 72% stake in Miljo. The vehicle is currently undergoing extensive trials in Europe, and will be launched in select European countries this year.
Tata Indica Vista Sport
The Tata Indica Vista Sport, a concept, reiterates the versatility of the Vista platform. The flared wheel arch trims and accentuated fog lamp slots exude power. The carefully contoured bonnet flares and the black treatment on the Vista’s distinctive petal-shaped headlamps assert its feline poise, made complete with a trendy aerofoil rear roof spoiler. The youthful Alphanso Orange body colour, contrasted with a dark shaded roof, highlights the car’s sportiness, matched with ebony black interiors and black leather seats.
Tata Nano
Demonstrating the Tata Nano’s adaptability to customer desired look and personality, two specially conceived LX cars were on display. The Cocktail Red Nano, with attractive floral patterns on the door and the bonnet, is dressed for women. The theme has been replicated in the interiors too – on the seats, door pads and the centre console. It is also fitted with a stop-start feature. The second specially conceived Nano, in Wild Lime colour, will appeal to male sensibilities with interiors of leather seats and leather door pads. Being derivatives of the Nano LX, both are air-conditioned and equipped with electronic trip meter, music system, mobile charger point, central locking, tinted glasses, front power windows and fog lamps.
Tata Indigo Manza
The two Tata Indigo Manza cars in Sardinia Red and English Pewter raise the premiumness of Tata Motors’ new generation sedan to a new high. The completely refreshed interiors with leather seats and trims bring in a luxurious distinctiveness. The Manza is an altogether new car with a feline aggressive appearance. A complete new body on a new platform houses an all new interior. With a length of over 4.4m, a width of 1.7m, and a wheel base of 2,520 mm, the Manza has grown in size and interior space. It is designed to offer the very best in comfort, both for the driver and passengers, compared to any other car in its category. The spacious right inclination rear seats with a centre armrest, allow one to sit back and relax, in a living room like comfort and ambience. The tilt adjustable power steering with a height adjustable driver seat allows a comfortable driving posture. The driver information system on top of the central console provides information on fuel consumption and ambient temperature, while the sporty instrument cluster shrouded in the swoop of the soft-feel dashboard completes the styling statement. A 2 DIN Music System offers connectivity with a USB port and Bluetooth connectivity through the Blue5, a feature not even available in premium cars. The audio controls are mounted on the steering wheel. The safety features include a collapsible steering column, ABS and Dual Frontal Airbags amongst others. The drive refinement of the Manza stems from the internationally-acclaimed Fiat 90 hp Quadrajet Diesel and Safire Petrol engines.
Tata Sumo Grande MK II
The recently launched Grande MK II is an upgraded version of Tata Motors’ premium Sumo offering, with substantial changes in the exteriors and interiors and improvements in driveability, ride and handling and comfort. The exteriors of Grande MK II have been accentuated by a new chrome lined grill, side rub rails with chrome inserts and indicators on outer rear view mirrors (ORVMs). The interiors have been refreshed to give the vehicle a completely new, contemporary look with a two tone theme complemented by a new faux wood centre console, and new upholstery. The vehicle on display also sports an attractive cap on the dashboard, new leather upholstery, a special captain’s seat in the second row, and alloy wheels. The changed drive ratio of the Grande MK II boosts low speed performance in city driving conditions. While a modified suspension ensures a comfortable ride, optimised anti-roll bars reduce body roll to a minimum during cornering. Other improvements include a smaller steering wheel with floating horns, a grab handle on the ‘C’ pillar to aid egress of third row passengers, and new inner door handles. Grande MK II carries forward the class leading features of the earlier version — best in class third row seats and lowest turning circle radius of 5.25 metres in the category, one of the best fuel efficiencies in its class, dual HVAC with roof integrated louvers, motorised ORVMs, height adjustable driver’s seat and a state of the art CD/MP3 music system. Grande MK II is powered by the new generation 2.2 litre Direct Injection Common Rail (DICOR) engine fitted with a variable geometry turbocharger which delivers maximum power and torque of 120 PS and 250 Nm respectively.
Tata Xenon XT, Model year 2010
The Model Year 2010 Tata Xenon XT (Cross Terrain) is now BS IV compliant. The lifestyle 4-door, 5-seater pick-up combines stylish on-road presence, now even more accentuated with a chrome plated grill and silver roof rails. The interiors now sport a new beige colour scheme with matching upholstery complemented by new faux wood on the centre and floor console. A new CD/MP3 music system makes the comfortable interiors, accommodating five passengers in two rows, even more enjoyable. ABS and wider 235/R16 tyres sitting on stylish new alloy wheels complement the power and off-roading capability of the vehicle coming from a 2.2 VTT DICOR engine, a 4×4 option with an electrical shift-on-the-fly mechanism and a limited slip differential. The Xenon XT can be customised to suit individual tastes and styles through a wide range of accessories such as bed-liners, fog lamps, canopy, boot lid or rollover bars.
Tata Safari, Model year 2010
The Tata Safari, in its model year 2010, has been made BS IV compliant and further embellished. The country’s first indigenous thoroughbred 4-door SUV now sports accentuated exteriors and refreshed interiors. The exterior enhancements include chrome plated grill and chrome plated ORVMs. The interiors have been completely refreshed in a dual dark graphite and beige theme with tan-coloured leather upholstery and door inserts, a new instrument cluster and faux wood in the centre console. This further enhances the attractiveness of the Safari which, in the top end version, already comes with ABS, dual airbags, reverse guide system and DVD/MP3 system with dual LCD screens. The Safari range comprises four variants in 4×2 and 4×4 versions.
Check out these stories also:
- Tata Motors launches Tata Venture in Maharashtra
- Tata launches MPV Venture in Rajasthan at Rs 4.05 lakhs
- Tata Motors showcase Tata Nano Electric Vehicle at Geneva Motor Show
- Tata Motors to roll out Aria on October 11
- Tata Motors launches Aria 4×2 variants


















[...] Motors also displayed Tata Aria, Tata Indigo Manza, Tata Xenon Double Cab pick-up vehicle and the Tata Indica [...]
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