Tata Ace mini-truck

The Tata Ace has become India’s first 1-lakh brand in goods commercial vehicles.

According to a company statement, Tata sold as many as 1,10,032 units of Ace goods carrier in 2009-10. It has thus become India’s only goods commercial vehicle to achieve the milestone.

The Tata Ace was launched in May 2005 as India’s first mini-truck with a sub-one tonne payload capacity. Starting with sales of about 30,000 units in 2005-06, its footprint more than doubled in 2006-07 to over 70,000 and further grew to over 89,000 units in 2007-08. Even in 2008-09, a year impacted by the downturn in the commercial vehicles industry, the Tata Ace clocked sales of over 81,000 units.

The Tata Ace portfolio now comprises the Ace, the Ace HT, the Ace Ex (with stop-start technology) and the Super Ace (1 tonne).

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