Nissan unveils Micra, India launch in July
Nissan unveiled the fourth generation of the iconic city car, Micra at the 80th International Geneva Motor Show. Nissan Micra will be the first ‘Made-in-India’ compact car from the Nissan family and it will be manufactured at the soon-to-be inaugurated plant at Oragadam, near Chennai. Sales of the new Micra will start in Thailand in March, in India in July and European sales will begin in November this year.
Focused on the theme of ‘keeping small cars simple’, the new Nissan Micra is developed and built on Nissan’s all-new V-Platform. The new Micra was designed and tested in Japan (named as March in Japan) to be built in at least four overseas locations such as Thailand, Mexico and China along with India.
Retaining the compact dimensions, the new car is slightly longer and marginally lower. The Micra comes with a much roomier interior, thanks to its longer wheelbase. The boomerang-shaped grooves on the roof and ‘connected cocoon’ design featuring a dashboard design takes the new Micra on a ‘twin bubble’ theme.
Globally, equipment levels differ by market, but the new Micra is available with some key technological innovations which are designed to simplify day-to-day life for its owners.
The new Micra is available with reversing sensors and a new ‘parking space measurement’ (PSM) device with three skill levels (amateur, normal and expert) to lessen the burden of parking in tight spaces.
It also offers Nissan Connect, an Intelligent Key, Nissan’s accessible touch-screen combined audio and satellite navigation system, glass roof, automatic wipers, speed sensitive volume on the audio, a push button start-stop system in addition to a drive computer which supplies drivers with real time fuel economy information, cruising range and outside temperature.
On the security side, the car is also fitted with a speed-sensitive automatic door locking system. In Europe, the Micra will be fitted with ABS, dual front airbags, curtain and side airbags, Electronic Stability Programme (ESP) and pretensioner seatbelts as standard equipment.
“It is a victory day for Nissan and all Indian customers. The moment that we all at Nissan India have been waiting for has finally arrived. Fourth generation Micra has been designed in line with the discerning needs of the Indian customers and we believe that it is the right product at the right time,” said Kiminobu Tokuyama, Managing Director, Nissan Motor India Private Ltd (NMIPL). “We are on track to start production of this car in May 2010 and the sales would commence in July 2010. We will also be exporting the Micra to more than 100 countries including 35 countries in Europe from Sept 2010,” he added.
Check out these stories also:
- Nissan starts production of ‘Micra’ at Chennai plant, to hit Indian roads by July
- Nissan March, Micra global orders touch 54,000 units in 6 months
- Nissan commences pre-order bookings for Micra diesel variant
- Nissan launches 2 diesel variants of Micra at Rs 5.59 lakh
- Nissan begins export of ‘March’ from Thailand














ritz Looks modern from inside & from front.Very good control over the car at high speeds .contrary to my expectation inspite of being quite tall.
Ritz is highly fuel efficient and comfortable for long drives compare to city rides.maximum worth for money u spend u..on the whole it is a nice package
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