Maruti Splash which was launched in European Markets will be launched as Maruti Ritz in India

Maruti Suzuki India Limited (MSIL) is all set to launch India’s first BS-IV compliant passenger car, Ritz, on May 15. Ritz, the tallboy hatchback, positioned in the premium A2 market segment, adopts a contemporary European design and is positioned at the growing premium-end of the compact car market.

Launched in European markets as Maruti Suzuki Splash, Ritz is equipped with K12M, a BS-IV compliant engine. This is the first time that a BS-IV compliant engine will power any Passenger car in the country. This new 1197cc all aluminum engine is the second in the Kseries and retains the technological superiority and fuel efficiency of the K10B engine which powers Maruti Suzuki A-star.

Ritz will be the first passenger car in India to be compliant with the BS-IV emission norms, in petrol as well as diesel variants. This is many months ahead of the BS-IV norms being applicable in India, reinforcing Maruti Suzuki’s leadership position.

With Ritz, MSIL aims to consolidate its leadership in the highly competitive compact car segment. The company commands the largest market share of 58 per cent in the A2 segment. Being a car meant for the family, the Ritz has received special attention in the area of seating comfort. The rear seat has been designed for comfortable seating of 3 passengers. The suspension of the vehicle with a ground clearance of 170 mm has been tuned for Indian road conditions.

Ritz is MSIL’s eighth new model within 48 months following the launch of Swift, Zen Estilo, SX4, Swift Diesel, Grand Vitara, Swift Dzire and A-star. In the A-2 segment, Ritz will be the 7th offering for the customers by Maruti Suzuki.

The Ritz combines modern European design, the sportiness of the Swift, and the latest in engine technology and Suzuki’s globally acclaimed expertise in compact cars. The Ritz further reiterates Maruti Suzuki’s commitment to bring global car models for its customers in India.

The Ritz will be available with two different engine options: a brand new K-series 1.2 litre, four-cylinder, 85PS Petrol engine and the super-successful 1.3 litre, 16-valve DDiS, 75PS Diesel engine.

Ritz is expected to be priced around Rs 4-5.5 lakh and it will be positioned above WagonR but closer to Swift.

Check out these stories also:

1. Maruti Suzuki launches Ritz
2. Maruti Suzuki Ritz crosses 1 lakh sales mark
3. Maruti Suzuki unveils new Ritz K12M engine at Gurgaon plant
4. Maruti Suzuki India records highest ever annual sales
5. Maruti Suzuki launches SX4 Diesel

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