Mahindra & Mahindra will launch Maxximo, its latest entrant in the small commercial vehicle segment during the upcoming Auto Expo 2010.

The brand name Maxximo was chosen after much deliberation, keeping in mind its promise of delivering MORE – MAXIMUM at its core, a company source said. The name ‘Maxximo’ also epitomises the vehicle’s futuristic and advanced feel. ‘Maxximo’, delivers a class leading value proposition of superior performance, style and fuel efficiency.

Equipped with advanced technologies, Maxximo is ergonomically designed and sports stylised and car-like interiors. These and a host of other such class defining features distinguish it from the existing vehicles in this segment, making it the best small cargo carrier.

At a press gathering today, Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “Mahindra will unveil its next generation mini truck, named ‘Maxximo’, at the Auto Expo 2010. The first product to be rolled out of Mahindra’s new state-of-the-art Chakan plant, the Maxximo has been developed and designed on the basis of extensive customer feedback and is all set to rewrite the rules of the game.”

The Mahindra pavilion at Auto Expo 2010 will witness the entire product portfolio of Mahindra. The company’s range of vehicles includes two wheelers, Utility vehicles, Sports Utility Vehicles, Light Commercial Vehicles & Trucks.

The theme of the Mahindra pavilion at the Auto Expo 2010 will be ‘Technology’.

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