After unveiling its entire range of high performance heavy commercial vehicle (HCV) trucks at the Auto Expo 2010 and announcing the price of its first truck offering, MN25, earlier this year, Mahindra Navistar Automotives Ltd inaugurated its first state-of-the-art dealership in Hyderabad, M/s. Variety Automotives Pvt. Ltd, stated a company release.

Speaking at the inauguration, Rakesh Kalra, Managing Director, Mahindra Navistar Automotives Ltd, said “This is a moment of great pride for us, considering this is a first for the Indian CV industry, wherein we have created world class infrastructure to cater to the growing needs of trucking customers. Highly trained staffs, well-equipped workshop, prompt spare parts availability and mobile service vans have all been readied to ensure that our customers get a trouble free and delightful experience. Being committed to the commercial vehicle space, the idea is to walk the talk and truly make our customers outperform and prosper in their respective businesses and lives.”

According to Nalin Mehta, Chief Operating Officer, Mahindra Navistar Automotives Ltd, “During the unveiling, we had promised that ‘OK will no longer be OK’ and we will revolutionize the Indian trucking by challenging existing norms. Our dealership in Hyderabad is a right step in this direction. It has been able to create a benchmark in every aspect – be it the sprawling infrastructure, modern and advanced equipment, well-trained staff, usage of latest technology and modern processes or world class service and spares backup readiness.”

Mehta further added, “Our corporate identity programme for uniform dealership identity and experience will further ensure that our dealership remains a benchmark for the commercial vehicle industry. The dealership will start selling and servicing the existing range of LCVs and buses and will also start providing the ‘touch & feel’ and demonstration of the new range of HCVs, starting with the MN25 truck that was launched recently.”

K. Sathya Reddy Chairman & Managing Director, Variety Automotives said, “We feel honoured to be part of this new chapter in the trucking industry and we are happy to be associated with Mahindra Navistar Automotives Ltd. Variety Automotives has earned a name for itself through superior customer service in its various businesses and this dealership opportunity provides us with a great platform for replicating our high standards. We intend to leverage our deep understanding of the Andhra Pradesh market and provide our consumers with best in class service.”

With the inauguration of the Hyderabad dealership, Mahindra Navistar has rolled out the process of creating an exclusive network of dealerships on a massive scale. Moreover, Mahindra’s already existing network will be deployed for after-sales support. Over the next two years, Mahindra Navistar plans to commission over 100 dealerships across the country, thereby rapidly expanding its pan India presence.

The company also flagged off the mobile service workshop with the objective of providing ‘anywhere, anytime’, on-road assistance to customers. Coupled with the multi-lingual, 24×7 call centre branded as ‘NOW’, which is manned by trained service experts, Mahindra Navistar is all set to unleash a new paradigm in customer service in the Indian HCV industry.
Besides this, MNAL will also draw on the vast pool of Mahindra’s auto and tractor channel partners to use as an extended network for servicing its customers’ needs.

Check out these stories also:

1. Mahindra Navistar’s MN25 to cost Rs 15.65 lakh in Jaipur
2. Mahindra raises prices of passenger, commercial vehicles from Oct 1
3. Mahindra unveils two gearless power scooters Mahindra Rodeo, Mahindra Duro
4. Mahindra to launch Maxximo mini truck at Auto Expo 2010
5. Mahindra acquires 55% stake in REVA Electric Car company

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