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Mahindra launches fuel-efficient tractor Yuvraj 215 in Gujarat at Rs 1.75 lakh

31 August 2010 No Comment Email This Post Email This Post

Mahindra & Mahindra Ltd (M&M), the market leader in the Indian tractor industry, rolled out India’s first 15 HP tractor, Yuvraj 215, at a price of Rs 1.75 lakh. The Yuvraj 215 is a compact, versatile, fuel efficient and easy to operate 15 HP tractor. It is ideal for a farmer with small landholdings, who is primarily dependent on farming with bullocks and seeks to increase productivity at an affordable cost, according to the company website.

The Yuvraj 215 promises a top speed of 25.6 Kmph and haulage capacity of 1.5 tonne. It boasts of the first water cooled single cylinder engine in this segment and side shift gear lever, ensuring comfort for the operator.

It is ideal for farmers with 2 to 5 acre of land, who carry out farm works with the help of bullocks or power tillers. This nifty tractor is also apt for farmers who require an additional tractor for specific applications like inter-culture, power generation or water pumping. Vegetable farmers, as well as those who own orchards or cultivate cash crops can also benefit from the Yuvraj’s strong value proposition of productivity, power and performance.
Sanjeev Goyle, senior vice-president, marketing & applitrac, farm equipment sector, Mahindra & Mahindra Ltd., said, “At Mahindra & Mahindra, we have always pioneered products for increasing farm productivity and enhancing rural prosperity. Therefore, having realized the low penetration of tractors amongst farmers at the bottom of the pyramid, we felt a distinct need to create a product for farmers with small landholdings. The Yuvraj 215 is India’s first 15 hp tractor and has many firsts to its credit. Apart from offering an unbeatable value proposition and world class technology at an attractive price, it is part of our vision to deliver FarmTech Prosperity to farmers through its multiple application features.”

Avinash Patankar, senior vice president, sales, channel development & customer care, farm equipment sector, Mahindra & Mahindra Ltd., “Our proposition is to take the Mahindra lineage of name, quality, fuel efficiency and trust to a whole new consumer segment. Further, in our endeavour to bring farm tech prosperity, we always strive to not only help India’s farmers increase their agricultural yield and productivity but to also ensure a better quality of life for them.”

The Yuvraj 215 will be manufactured at a state-of-the-art plant in Rajkot with a production capacity of 16,000 tractors per annum. M&M has entered into a contract manufacturing agreement with Deepak Diesels Pvt. Ltd. (DDPL) which will exclusively manufacture the Yuvraj 215 in Rajkot, adhering to M&M’s renowned quality standards and processes.

The Yuvraj 215 is equipped with various features including hydraulic with AD & DC, first time in tractors below 20 HP for smooth operation and better performance with draft implements, side shift gears with Fatigue-free ergonomics for driver comfort, first single cylinder water cooled vertical engine which does not allow over heating, enhances productivity per hectare in comparison to other small tractor/ power tillers, and it is light in weight at 780 Kg, leading to low soil compaction and hence better yield.

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