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Mahindra launches Bolero MaxiTruck priced at Rs. 3.52 lac

4 August 2009 No Comment Email This Post Email This Post
Bolero MaxiTruck with Micro Hybrid

Bolero MaxiTruck with Micro Hybrid

Mahindra & Mahindra launched the Bolero MaxiTruck the first Pick-Up with fuel efficient Micro Hybrid technology. The Bolero MaxiTruck sports the stylish Bolero look and incorporates Mahindra’s revolutionary fuel saving Micro Hybrid technology. The Bolero MaxiTruck with Micro Hybrid technology is competitively priced at Rs. 3.52 lac. (ex-showroom Pune).

“The new Bolero MaxiTruck features the stylish front look of the Bolero; the distinctive front grille gives the vehicle a masculine yet aesthetic face, lending it a strong on-road presence and evoking a sense of pride for its owner. The Bolero MaxiTruck is the first product in the Pick-Up category to offer the revolutionary Micro Hybrid technology which has been pioneered by Mahindra in India. This path breaking system will help deliver considerable improvement in fuel efficiency, ensuring greater prosperity for our customers,” said Mr. Vivek Nayer, Senior Vice President, Marketing, Automotive Sector, Mahindra & Mahindra Ltd.

What is Micro Hybrid technology?

Micro Hybrid technology is based on the simple principle of not burning fuel when it is not required. It automatically detects moments, during the journey, when the vehicle is idle and stops the engine. This conserves fuel, leading to reduced running costs and reduced emissions.

This technology switches off the vehicle’s engine after it has come to a complete halt. For example, if the vehicle comes to a halt at a traffic signal and is in neutral, the engine will shut down automatically after 5 seconds. Once the signal turns green and the driver presses the clutch pedal, the engine starts immediately for continuing the journey.

The vehicle also incorporates Viscous Fan-drive technology which switches off the fan when the engine temperature falls below a pre-set temperature, and a new muffler design which drastically reduces ‘back-pressure.’ This result in less fuel consumption by the engine and improved fuel efficiency. The Bolero MaxiTruck with Micro Hybrid technology, thus, ensures substantial savings in fuel costs, making it a better economic proposition.

The Bolero MaxiTruck with Micro Hybrid technology has been designed keeping the customer’s needs in mind. Prime importance is given to convenience and utility. Plush fabric seats, greater cabin space and a ventilated cabin reduce driving fatigue and ensure greater comfort for both the driver and the passenger. A Bolero-like instrument panel sports easy-to-read dials, while an integrated dashboard and glove box provides greater utility and storage space.

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