Photo: New Ford Figo

The Ford Figo, which was launched in India in March, is a compact hatchback car and certainly will be a strong rival to the same-segment cars like Maruti Suzuki Swift, Hyundai i20 and VW Polo in matters of multifarious factors including price and features.

Pricing of Figo models
It seems, Figo is priced aggressively to attract buyers keeping in mind the competitors as Ford has placed the entry level model at Rs 3,49,900 (1.2 L LXI) for petrol variant and Rs 4,47, 900 (1.4 L LXI) for the diesel variant. Four different Figo models – LXI, EXI, ZXI and Titanium – will be available with different trim levels and designed to suit the consumer tastes. All Figo models will also be available with a Duratorq 1.4-litre diesel engine option.

Pricing for the EXI model will start at Rs 3,81,900 for petrol and Rs 4,72,900 for diesel variant. The ZXI petrol models are priced at Rs 3,99,900 and Rs 4,96,900 for diesel and the top-of-the-line Titanium at Rs 4,42,900 for petrol and Rs 5, 29,900 for diesel model. The standard engine for all Figo models is the 1.2-litre Duratec petrol engine. All prices are ex-showroom Delhi. Importantly, these prices are less than the prices of the rivals like Maruti Ritz, VW Polo and Hyundai i10.

“We have kept our promise and priced all four Ford Figo models very competitively to emphasise Ford’s commitment to this huge segment of the growing Indian automobile market,” said Michael Boneham, president and managing director of Ford India during the launch. “We are committed to setting new benchmarks with Figo in this segment. Figo offers more features, interior space, technology and durability than other vehicles at this price in the segment.”

“Our dealers are excited, customers are waiting and the new Figo is now ready to hit the streets,” said Joe Hinrichs, president of Ford Asia, Pacific and Africa. “From the start we wanted to offer all the features of a B-Segment car at a Sub-B price. We’ve accomplished that with Figo.”
 
Splendid interior
The vibrant interior of the Figo features five-passenger seating capacity. A first of its kind coral interior environment keeping the latest consumer trends in gadgets, consumer durables or even within homes, says the information provided on company’s website.

Seating comfort is enhanced with a design specific for Figo that is all-new and includes fabric seat inserts with a specific bolster and trim pattern. All models feature a black-themed interior highlighted with red or blue accents. Door panels on the up-level models include cloth inserts with distinctive red colour matching the seat pattern. On ZXI and Titanium models, consumers can choose a coral red-coloured instrument panel option. The Titanium model is extensively equipped and includes Antilock Braking System and standard driver and passenger airbags.

Generous front seat travel, at 210 millimetres, comfortably accommodates nearly every driver. The rear seat is designed for three adults and can easily fold down to offer generous storage. Combined with the 284 litres of storage capacity in the trunk, Figo has more available storage than any other vehicle in its class.

Figo also features a heater and air-conditioning system designed to provide best-in-class performance for a range of temperatures from -10 to 49 degrees Celsius. Other smart features include Lane Change Indication that flashes indicators three times, eliminating the need to hold the stalk. Hazard deceleration alerts trailing drivers when vehicle speed rapidly decreases. The hazard lamps automatically flash when vehicle speed suddenly decreases to below 96 kilometres per hour.

The standard power-assist steering system is tuned to require less effort for parking and tight traffic maneuvers and offers precision and agility at higher highway speeds.
 
Exterior
On the exterior, the tri-plane front end, distinct fenders and a “comet tail” side treatment that starts at the front fenders and carries through the doors into the quarter panels combine to give the car a sporty and aggressive appearance and develop its unique personality. The car’s large headlamps have a dynamic shape that helps define the element of speed and agility for the Figo.
 
Figo brings in two fuel-efficient engines
A new 1.2-litre petrol engine delivers 52.44 kW (71.35 PS) @ 6250 rpm and 102 Nm (10.4 kgm) @ 4000 rpm. Ideally geared for Indian traffic, fuel efficiency for the 1.2-litre is 15.6 kilometres per litre. The proven, class-leading 1.4-litre Duratorq diesel engine also will be available for Figo with outstanding fuel efficiency of 20 kilometres per litre. Horsepower is rated at 50.72 kW (69 PS) @ 4000 rpm. Torque is equally impressive with 160Nm (16.3 kgm) at 2000 rpm.

A five-speed manual transmission is standard equipment on both engines. The clutch has been designed for low effort due to frequent application for shifting in high traffic. Zero to 100 kilometres per hour performance is 15.5 seconds for the petrol engine and 15.8 seconds for the diesel variant.

Check out these stories also:

1. Ford India starts new Figo production at Chennai plant
2. Ford Figo reaches 25,000 sales booking mark in 100 days
3. Ford Fiesta’s 100,000th unit rolls out
4. Ford to launch eight new models in India by 2015
5. Ford India launches Ikon Plus priced at Rs. 5.17 – Rs. 5.77 lacs

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