The sales booking of Ford Figo has crossed 25,000 mark in 100 days after the hatchback car was in March in India proving that it is one of the country’s much-demanded compact cars. Targeting more than 70% of the country’s prospective new vehicle buyers, Figo has helped drive growth in all markets (tier I, II and III) across India, stated the company.

Photo: Ford Figo car

“Reaching the 25,000 sales booking milestone in close to 100 days continues the Figo’s remarkable rise and rise in popularity among Indian consumers,” said Michael Boneham, president and managing director, Ford India. “Figo’s success has exceeded expectations in terms of sales and target markets. Our debut compact car offering is being very well received by a wide range of customers and this response has been instrumental in our efforts to increase market share.”

In the January-June period, Ford sales volume, on a year-to-year basis, doubled in Tier 1 markets including Mumbai (234%); Chennai (279%) and Delhi and the NCR region (223%). In terms of regional sales, there was a similar response – east (339%); west (277%), north (212%) and south (127%).

Big gains – double, and in some cases, triple fold growth – were registered in Tier II markets such as Chandigarh, Ahmedabad, Pune, Kochi, Coimbatore, Indore, Bhopal and Jaipur and Tier III markets such as Dehradun, Trichy, Nashik, Aurangabad and Kanpur. Ford India has also recently celebrated it first export order of 1,200 Ford Figos to Ford Motor Company in South Africa.

Overall, the Figo has helped Ford India record more than double the volumes of 235% year-on-year in half year sales, selling a total of 32,755 vehicles compared to 13,897 units last year.

Based on the number of queries recorded by dealers nationwide and showroom visitors, the second half of the year looks equally promising.

Check out these stories also:

1. Ford Figo set to drive into new international markets on first anniversary
2. Ford India starts new Figo production at Chennai plant
3. Ford rolls out Figo at Rs 3.49 lakh
4. Ford Figo wins the Indian Car of the Year 2011
5. Ford to launch eight new models in India by 2015

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