Fiat India Automobiles Ltd announced that it is poised to launch both the petrol and diesel versions of the Grande Punto, a mid-size hatchback, on June 17, 2009. The company plans to launch and unveil the car at a grand ceremony to be held in New Delhi. The car is what many would consider a perfect follow up to the Linea which has already created ripples in the C plus segment. Grande Punto will roll out from the company’s state-of-the-art plant at Ranjangaon which also manufactures Fiat’s Linea and Palio.
The car designed by the ‘Car Designer of the Century’ – Giorgetto Giugiaro, has consistently done well since its launch in Europe in 2005. The Grande Punto known for its cutting edge design and robust engineering will drive to India with the numerous accolades that it has won world over. Recognitions for the car include Brazil’s ‘Carro Do anno 2008’ (Car of the Year 2008), Autocar magazine’s coveted design award and Auto Interamericana 2008 among many others. The car also comes with the comforting 5-Star Euro Ncap safety rating which will be a factor that many buyers would want to consider. Positioned as a large two box hatch, it has been designed to represent three fundamental qualities, namely- beauty, solidity and brilliance, all coupled into a terrific car that has quintessential Italian styling. The stylish car will fall in the same segment as the Maruti Suzuki Ritz, Hyundai i20, Skoda Fabia and the to-be-launched Honda Jazz.
The company has promised to make the Grande Punto a great value proposition like the Linea through increased localisation to the extent of 85% by December 2009. The company is also working overtime to ensure that the car is supported through a robust Tata-Fiat dealer network comprising of 100 sales and service outlets by time of launch. To further enhance customer experience and strengthen after sales support for Grande Punto launch, series of initiatives have been taken which include extensive training to over 800 dealer sales & service staff. New dealer identity norms have been introduced at showrooms and workshops which meet international standards. In addition JD Power has been hired to conduct quarterly CSI/SSI survey to monitor customer satisfaction and feedback on regular intervals.

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