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TECHNOLOGY

Sony launches new Optical Drive AD-7220S-ID

Sony AD-7220S-ID
 

Mumbai, January 28, 2009

Sony Electronics the pioneer in optical storage devices introduces the Sony AD-7220S-ID – a dust-proof drive designed for the Indian market. The AD-7220S-ID is available through Rashi Peripherals and its network of 53 branches throughout India at an estimated retail price of Rs. 1300/- and comes with a 1 year warranty.

Off late there have been reports suggesting that dust is the biggest enemy of optical drive performance. In order to overcome this limitation, Sony has introduced the AD-7220S-ID with dust-proof mechanism running at 22x speed. The AD-7220S-ID implements 6 sponges on the inside of bottom cover, bezel and PWB. These sponges help absorb the dust resulting in better uninterrupted performance & up to 20% longer product life.

Speaking about this new product Mr. Yoshiaki Katsube, General Manager for Computer Peripherals Marketing Division at Applications & Devices Marketing (Singapore) reiterated, “Based on feedback from our Sony Authorised Partners (SAP), dust is the main limiting factor in India and we worked closely with our design department to have a product specially for India that helps resolve this issue. The hard work of our designers and production team has resulted in this India- specific model. I am pleased to announce that this special dust-proof DVD-RW is now available for sale in India”.

“At Sony we value partners’ feedback and this is one way of acknowledging the efforts of our channel partners in promoting Sony. It is truly made for Indian market and I am sure this will further boost confidence and profitability of our channel partners”, he added.

The AD-7220S-ID with ‘Dust proof technology’ offers top of the line performance with maximum 22x DVD Read/Write, 48 x CD Read/Write, Max.12x DVD-RAM Write speeds and is available in Serial ATA format. It also features a vibration reduction system, efficient heat dissipation, buffer under run protection, optimized writing quality by automatically adjusting the writing strategy, and automatic adjustment of CD-DA/VCD/DVD data extraction for smooth reading.

It is compatible with DVD-ROM, DVD+R, DVD+R DL, DVD+RW, DVD-R, DVD-R DL, DVD-RW, DVD-RAM, CD-ROM (mode 1), CD-ROM/XA (mode 2, form 1 and form 2), Photo CD, CD Extra, CD-TEXT, CD-I, VIDEO CD, DVD-Video, DVD-Audio, CD-DA, Enhance CD, UDF (fixed/variable Packet mode), DVD-Audio.

Other technical specifications include:-

  • Buffer memory capacity: 2 MByte

  • Access Time:  DVD: 160ms CD: 140ms

  • Dimension: 146mm × 41.3mm × 170mm

  • Weight: 600g

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