Samsung Telecommunications India (STI) has launched the Samsung TouchWIZ, a touch screen, ultra-slim lifestyle segment mobile phone, in the Indian market.
The Samsung TouchWIZ has features like Customizable Drag 'n Drop, a 5 MegaPixel AutoFocus-LED Flash camera, refined metal body casing and luxurious leather cover combine the best of form and function to create new benchmarks in Lifestyle space in mobile phones.
The TouchWIZ is being launched coinciding with the Olympic Games 2008 and the entire communication campaign for this phone is centered around the Olympics. |
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Announcing the launch of this new phone, Sunil Dutt, Country Head, Samsung Telecommunications India said: "Given the growing consumer interest in touch screen phones, the Samsung TouchWIZ offers a brilliant full touch navigation experience; widgets with 'Drag and Drop' technology and User Interface with Haptic Feedback which makes the experience of using the phone highly interactive and easy. The TouchWIZ strengthens Samsung's lineage in touch UI with the already existing portfolio of I780 & I710, the Giorgio Armani P520 and Soul".
The innovative, quick and simple 'drag and drop' technology of the Samsung TouchWIZ allows widgets to be selected from the left panel of the screen and dropped anywhere on the home screen. Since the Widgets comprise widely used applications like clock, calendar, alarms, Music Player, FM, Games and Profiles, this practically equips the user to set hotkeys on the touch menu for all these functions as per their will.
The colourful widget icons add a dash of colour and life to the idle phone screen and desktop. Haptic Feedback offers a tangible feedback when a user makes a selection on the touch screen.
"We believe that the Samsung TouchWIZ with its sleek styling, advanced functionality and its engaging user interface is the perfect answer for consumers going in for touch screen phones, Dutt said.
Samsung TouchWhiz is compatible with GPRS, EDGE, 3G, HSDPA (7.2mbps) networks and functions on GSM 900/1800/1900, and WCDMA 2100 bands. In terms of storage, the phone is equipped with 240MB of internal memory, which can be expanded up to 8GB via the microSD memory card slot.
Users can enjoy super-fast Internet access through the 7.2 Mbps High Speed Downlink Packet Access (HSDPA) browser and share images or video taken with the phone. With 7.2 Mpbs HSDPA, users can also download songs at a faster speed compared to average 3G networks.
Other usage features include an integrated FM radio, multi-format video playback (MPEG4, H.263, H.264, WMV, Real), and also MPEG4 video recording and editing functions. Media playback and user interfacing can be enjoyed on a large 2.8-inch TFT LCD (240x320) display screen. Samsung TOUCHWIZ (F480) is priced at Rs 20,990. |
