Gitanjali Group, an integrated jewellery maker and pioneer in branded jewellery, has launched `Rivaaz' a new line of Gold CZ jewellery that marks the company's foray into the hitherto untapped cubic zirconia market. The company has also named actor Sameera Reddy as brand ambassador for Rivaaz.
"Rivaaz, is a collection of 18K Gold CZ Jewellery launched to give the consumers an exciting and affordable choice within Gold fully backed with all the assurance and legacy of the Gitanjali Group – a Group which has successfully launched and nurtured brands like Gili, Nakshatra and D'damas among others. With tall the fantastic and aggressive plans that we have put together to popularise Rivaaz, I am confident it will become the consumers first choice in this segment, like other brands from the Gitanjali Group," R K Menon, Head (Jewellery and Retail Division) Gitanjali Lifestyle said.
Commenting on the occasion Sameera Reddy, Brand Ambassador Rivaaz said, "It gives me immense pleasure to launch a new brand like 'Rivaaz". As a woman I love wearing jewellery and am happy that Rivaaz is such gorgeous and affordable range available in a myriad of designs with both traditional and personal touch. I personally endorse it as I can totally depend on the brand value as the Gitanjali Group backs it."
Rivaaz is unique for its delicate and lightweight designs, exemplary finish, high "wearable quotient" and very high value-for-money propositions. It gives the consumers the flexibility to adorn themselves according to their needs, moods and preferences. RIVAAZ is a brand in 18K Gold with Signity Cubic Zirconia the collection has more than 500 designs in rings, pendants, earrings, necklaces and bangles. It also has a range in religious pendants & Tanmanyas.
The price range of the Riwaaz collection starts from Rs 2,000–12,000.
