Bajaj Allianz Life Insurance has launched its new advertising campaign with youth icon and Olympic bornze medal winner Vijendar Singh. The campaign called 'Early Start' has a simple message, "Boxing ho ya life jaldi shuruwat karne me hi fayda hai" (it always pays to start early).
The campaign targets a younger audience and introduces the benefits of starting early. It also marks beginning of 4 categories for the early investor - early investments, early retirements (FIG), early children's plans and early health plans.
Speaking on the occasion, Mr Kamesh Goyal, CEO, Bajaj Allianz Life Insurance Company & Country Manager Allianz stated "we hope that with this campaign we reach out to a younger generation within an age group of 28-33 years and bring out the benefits of starting early."
Mr Akshay Mehrotra, Head Marketing & Corporate Communications, said that "we expect the campaign to connect with the mass audience. He also added that Vijendar's boxing connection with the campaign stands out quite well and it aims to deliver its message in a subtle but effective manner".
