Bharti Airtel, in a tie-up with NDS, has launched Airtel Digital TV service with features such as VideoGuard conditional access, MediaHighway middleware and customised multi-lingual Electronic Programme Guide.
Announcing this development, N. Arjun, Executive Director, Bharti Telemedia, said, "Over the years, we have delighted millions of customers with our telecom services and now with Airtel digital TV, we plan to deliver a magical in-home entertainment experience to TV-viewers. DTH is the future of television in India and with Airtel digital TV we bring the best combination of latest technology and exciting content. With the support of our technology partner NDS, we look forward to providing superior, state-of-the-art services to our DTH service customers."
Sue Taylor, Senior VP and General Manager of NDS Asia Pacific, said, "Bharti Airtel's decision to launch their DTH service with a suite of NDS solutions is a validation of the technology leadership of NDS and recognition of the significant investment in NDS' capabilities in India over the past eight years. We are honoured to be part of this new frontier in Indian pay-TV and to assist Bharti Airtel in delivering the latest leading edge digital and interactive entertainment services to their subscribers."
NDS has a global presence, with local sales and support offices in key markets all over the world including Mumbai and New Delhi. In addition, NDS' R&D facility in Bangalore has been operational for eight years, employs over 1,000 people, and has played a key role in the development of Bharti Airtel's state-of-the-art NDS digital broadcast solution.
Highlights
- An end-to-end solution from NDS including VideoGuard conditional access,
- MediaHighway middleware and customised electronic programme guide protects and enhances Bharti Airtel's new digital satellite service
- Airtel digital TV launches NDS interactive TV (iTV) and games providing innovative new services to viewers
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