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AUTO NEWS

Toyota launched new Innova version

Mumbai, January 28, 2009
 

Toyota Kirloskar Motor Pvt. Ltd. (TKM) on Wednesday launched its bestselling Multi Purpose Vehicle (MPV) Innova with new and improved interior and exterior luxury features to further enhance its appeal to customers.  Priced between Rs. 7.66 lakh and Rs. 11.06 lakh (ex-showroom, Delhi).

The new Innova comes in four variants - Light Blue Metallic, Grey Mica Metallic, Silver Mica Metallic and Dark Red Metallic both in petrol and diesel versions. Toyota was also planning to launch the CNG version of new Innova shortly.

The new Innova returns best fuel mileage in the segment with 13.7 kms /litre (as per standard ARAI test conditions).  

Toyota new Innova
  •  New Innova loaded with luxurious new interior and exterior features, offers excellent space and comfort

  • New steering wheel controls (for audio and MID), plush fabric seats, door trims

  • New Innova being launched at an introductory price ranging from Rs. 766,000 to Rs. 1,106,000 (Ex-showroom, Delhi)

  • Innova has been market leader in sales since its launch in 2005 – over 1.62 lakh vehicles sold so far

  • Has no.1 status in JD Power survey (IQS for MPV segment) every year since 2005.

Announcing the launch of the new Innova, Mr. Hiroshi Nakagawa, Managing Director, TKM, said, “The Innova is a proven success in India and the new version is aimed at further delighting our customers with its advanced styling, luxurious interiors, enhanced comfort and safety.  The New Innova offers aerodynamic styling on the exteriors with a stylish front grill and bumper along with redesigned rear combination lights, alloy wheels and new color wooden panels.”

“The newly introduced rear sensor will help customers navigate reversing/ parking with ease.” he added.

Interior features

  • Automatic climate control (auto air-conditioning)

  • Optitron meter with illumination control

  • Multi information display (Distance travelled and average / real-time fuel consumption indicator) etc.

  • Elegant new interior cabin colour

Safety features

  • Airbags (for both driver & passenger)

  • Anti-lock Braking system (ABS). 

 “We are focused on constantly upgrading our products based on customer feedback. The new Innova, with its elegant styling and comfort, in addition to its time-tested quality and reliability, will attract customers from both the MPV and sedan segment”, said Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM.
The new Innova is equipped with proven, dependable engine platforms in D-4D diesel engine and VVT-i petrol engine. It has a turning radius of 5.4m, which facilitates easy driving in city as well as highway conditions,” he added.

The Innova, launched in India in 2005, created a different experience for customers with its exterior and interior features that redefined the automobile segment in the country.   Since then, the Innova has cut a niche for itself by offering the luxury of a sedan with the performance of an MPV.  The Innova has continued its market leadership in 2008 with a 36% market share in the MPV segment. The Innova is a result of the unique IMV project from Toyota Motor Corporation (TMC) that has broken new grounds in the way automobiles are created.

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