Fiat India Automobiles Ltd has started production of its much-awaited sedan, Linea, at its Ranjangaon plant near Pune in Maharashtra. The car will hit the Indian roads within a month. The price is likely to be within Rs 10 lakh.
The start of production of the flagship car also signifies the progress of Fiat's facility which is an industrial Joint Venture with Tata Motors Ltd. The 200 acre facility now has a completely equipped body shop, assembly line, a paint shop which is to be commissioned shortly and the Powertrain Plant.
Linea is a C plus segment sedan which was launched internationally in May 2007 in Istanbul, after which it met with great success in all markets where it is present. An elegantly functional car, with a strong Italian imprint, it will be equipped with features found in higher segment cars. The launch of Linea will be followed by the Grande Punto, a successful hatchback from Fiat's stable, which will also be manufactured from the Ranjangaon facility. The Grande Punto is a top seller in Europe and has an annual sales of about 3, 50,000.
The company, Fiat India Automobiles Ltd, recently signed a MoU with the Government of Maharashtra to enhance the capacities at the plant. Apart from manufacturing of Fiat and Tata cars, the facility will also produce powertrain engines. The plant, which falls in taluka Shirur, district Pune, in its full capacity will produce up to 2, 00,000 cars, 3, 00,000 engines and 3, 00,000 parts & accessories.
Mr Rajeev Kapoor, CEO, Fiat India Automobiles Ltd added, "The start of production of Linea is an important milestone for us and is a significant step in fulfilling the promise we had made to at the Auto Expo in New Delhi earlier this year. The plant has made progress as planned and all the facilities are set to move into top gear from hereon. We have also commenced export activity from the plant and would continue to do so to utilise the capacities at the plant." Exports of the 1.2 Palio petrol both the AC and non-AC variants have commenced. The 1.2 Palio petrol is being exported to South Africa and the company will look at prospective right hand drive markets for export of other products. The products exported from the Ranjangaon plant will include versions of the Palio, Linea and Grande Punto. FIAL also supplies automobile components to other Fiat facilities.
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