With the launch of "BMW Xpo", BMW’s prospective and existing customers are welcome to the world of driving pleasure where they can test drive the dynamic range of BMW cars at all BMW India dealerships during the BMW Xpo2008.

Prospective BMW car buyers can also avail special insurance offers from Bajaj Allianz. During the BMW Xpo 2008, special financing and leasing offers have been launched by BMW Financial Services in conjunction with ICICI Bank and ORIX Auto Infrastructure Services Ltd.

Prospective and existing customers can further enhance their experience by original BMW lifestyle accessories. During the BMW Xpo 2008, BMW India dealerships will also display a wide range of BMW lifestyle accessories that extend from classic BMW lifestyle products such as BMW shirts and jackets, sports products in golfing, kids' mobility equipment, car miniatures, Original Accessories, Baggage and luggage.

BMW Xpo 2008 is also an invitation to prospective customers with their partners and children. While parents enjoy the programs available during BMW Xpo, professional childcare is offered. Activities for children include a painting corner for smaller children, a Road Safety Park where children can enjoy their own driving with BMW bobby cars, pedal cars, electrical children's vehicles, and a Junior Bike route for children who are a bit older.

During the BMW Xpo 2008, ICICI Bank will exclusively offer "Fixed Interest Rates" instead of "Floating Interest Rates" to all loans logged in for BMW customers.

Attractive offers on the BMW 3 Series include "Zero down payment" option for select customers through ORIX Auto Infrastructure Services Ltd, Interest free option for a fixed period of time, lower fixed interest rate of 15% from ICICI Bank, and a special discount of 30% on a basic insurance policy from Bajaj Allianz.

Commenting on the launch function, Mr. Peter Kronschnabl, President BMW India said, "BMW Xpo 2008 is focused on providing an opportunity to enter the world of BMW at an extraordinary value."

“With special offers launched by BMW Financial Services during the Xpo 2008, we are offering prospective customers the flexibility to customize the financial schemes according to their requirements. The attractive offers during the BMW Xpo 2008 will also attract a new generation of customers to the world of Sheer Driving Pleasure,” he added.

This offer is available at exclusive BMW dealers; Bird Automotive (Gurgaon, NCR), Deutschen Motoren (New Delhi); Navnit Motors (Mumbai), Infinity Cars (South Mumbai); Krishna Automobiles (Chandigarh); Navnit Motors (Bangalore), Delta Motors (Hyderabad), Kun Exclusive (Chennai), Bavaria Motors (Pune), OSL Prestige (Kolkata), Parsoli Motors (Ahmedabad) and Koyenco Prestige (Kochi).

Further, BMW India will strengthen the dealer network by stepping into Phase II, by expanding into the markets of Ludhiana, Bhubaneshwar, Jaipur and Coimbatore, by the end of 2009.

The cars that will go on display are the BMW 3 Series (325i, 320i and 320d, 320d Highline) and BMW 5 Series (525i, 530i, 520d, 530d and 530d Highline) that are produced at the BMW Plant Chennai. BMW dealerships will also display the BMW 6 Series (650i Coupé and 650i Convertible), BMW 7 Series (740Li, 750Li, 760Li and 730Ld), BMW X3 (X3 2.5 si) and the BMW X5 (X5 3.0d and X5 4.8i) which are available in the country as CBU's (completely built-up units). The BMW M3 Coupé, BMW M3 Convertible, BMW BMW M5, BMW M6 Coupé, BMW M6 Convertible, BMW 6 Series Individual and BMW 7 Series Individual can be ordered at BMW India dealerships.