Mahindra Renault Pvt. Ltd. (MRPL) launched the 'New Collection Logan', an all new line-up of one of India's most popular passenger cars. Priced at Rs. 5.08 lakhs (ex-showroom New Delhi), the New Collection retains the core strengths of the Logan while incorporating an array of exciting new features and greater luxury and will replace the existing Logan range in showrooms across the country.
The 'New Collection Logan' is available in Rocky Beige and Java Brown colour variants.
Aimed at the safety of the passengers, the top end GLSx and DLSx variants include Anti-lock Braking System (ABS) with Electronic Brake Force Distribution (EBD). The variants also feature enhanced interiors, adding that extra touch of exclusivity and refinement. A wooden centre console and end rack is complemented by velvet seat covers and side door trims which add a premium feel. The all beige dashboard merges with the car's new interiors further enhancing its appeal while rear head rests ensure a comfortable journey for passengers at the back.
The mid-level GLX and DLX variants feature new, luxurious interiors, significantly enhancing the car's strong value for money proposition. A stylish silver centre console and air vents - previously only found in top-end variants – perfectly complement the beige and carbon fonce twin coloured dashboard. Diamond tweed seat covers and a new carpet add a plush feel to the interiors.
The mid-level variants also incorporate a sophisticated Driver Information System earlier available only in the top-end versions of the Logan. The system provides the driver with detailed information including average speed, mileage, fuel consumption and distance the car can travel with existing level of fuel. A special 'tripmeter' also gives the driver an idea of the distance he has travelled since the car's last refueling.
"We are delighted to introduce the 'New Collection Logan' which is based on extensive customer feedback and further builds on the image and appeal of the Logan without compromising on its existing attributes." said Mr. Nalin Mehta, Chief Executive Officer, Mahindra Renault Pvt. Ltd.
“The New Collection offers an unparalleled level of luxury and comfort at a value for money price, thus fulfilling the aspirations of auto enthusiasts everywhere,” he added.
To coincide with the launch of the 'New Collection Logan', Mahindra Renault also announced 'Chaabi mein Gaadi', a unique contest which gives eight lakh prospective customers across the country the opportunity to win a Logan from the New Collection. Select prospects will receive a car key with an invitation to visit a Logan showroom and try their luck. If the key starts the engine of any of the New Collection cars on display, the lucky contestant gets to drive away with the car. The contest is on from October 1 to October 31st at all Logan dealerships with a total of eight cars up for grabs. |
