Singapore Airlines on Wednesday announced its exclusive association with blockbuster Tamil movie "Sivaji The Boss". This is the first time that Singapore Airlines has obtained exclusive rights to any Indian movie to be screened onboard.
The Tamil movie will be screened, exclusively on KrisWorld - inflight entertainment system, for a period of three months on all Singapore Airlines flights. Premiering onboard on December 1, 2007, over two million passengers across the world will get to watch this most
successful Tamil movies in India!
Directed by S. Shankar, the movie 'Sivaji The Boss', stars legendary superstar Rajnikanth alongside Shreya Saran, Vivek and Suman. The movie hit headlines when it was released and has achieved popularity of magnanimous proportions! Movie buffs still vouch for the
blockbuster movie as being the most entertaining of its kind in the history of Indian cinema.
Mr. C.W. Foo, General Manager India, Singapore Airlines said, "Screening of this blockbuster movie is a step forward in our strategy of localising our in-flight content for our Indian customers. This initiative would strengthen our Indian movie options and we are confident that it would make the journey more exciting and pleasurable for our travellers!
According to Mr. Bharat Mahadevan, Manager Southern India Singapore Airlines, "We are extremely proud to be associated with 'Sivaji - The Boss'. We are positive that our customers will enjoy the experience of seeing the movie, 35,000 feet above ground!"
The addition of this new movie reiterates Singapore Airlines' efforts to provide the best of services, customized to the taste and preferences of passengers. This holds true to its recently revamped South Indian menu and increase in flight frequency to provide utmost convenience for its travellers.
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