Ford India, wholly owned subsidiary of Ford Motor Company, gave yet another reason for the young Indian to rejoice as it introduced a new variant of its popular sedan Ikon. This limited music edition Ikon Ikool, is a blend of latest technology in music along with existing sophisticated design and drive performance, giving a striking look to the car that every youngster would love to flaunt.

Scott McCormack, vice president marketing sales and service, Ford India, said, ''With the current economic growth in India and greater job opportunities available, the upwardly mobile young generation of today has higher disposable income and is conscious of the choices they make.''

Ford Ikon Ikool caters to young aspiring segment and offers a great combination of sporty exteriors, plush interiors, comfortable cabin space and all-new modern & high-quality interior features.

The new variant comes with gizmos like: Sony XPLOD i-Pod compatible MP3 Player, front round speakers and hi-wattage rear oval speakers, Nokia Bluetooth hands free kit, sporty leather vinyl seat covers, anti-theft system with remote entry and IKool decal on front fenders.

The limited edition Ikon IKOOL would come at a premium of Rs 31,990 over Ikon's existing base model, priced at Rs 4,77,000 (ex-showroom, New Delhi). The new feature rich Ikon Ikool is available in exciting new colour – Copper Rust, along with other popular colours such as Jeans Blue, Paprika Red, Panther Black, Platinum and Diamond White.

“Increasing globalization and exposure to world-class products has made the Indian customer aware of luxuries enjoyed by their contemporaries worldwide. New Ikon Ikool brings the best of motoring experience to Indian customer’s doorstep and establishes Ford's commitment towards bringing in continuous product enhancements in response to customer preferences” added Scott.