Singapore Airlines is to advertise the price of air tickets on an all-inclusive basis, effective January 1, 2008.
This means that the carrier will advertise the full price – including taxes, surcharges and fees - payable by the customer at the time of purchasing a ticket.
In a statement issued here, the airline stated that in certain countries where it is mandated by law or direction that pricing be shown as all-inclusive, the airline already complies with these requirements.
"We will standardise our advertising practices to provide consumers with the full price in all advertisements, wherever we advertise," Singapore Airlines Executive Vice President Marketing and Regions Huang Cheng Eng said.
"In some markets, this may mean we look more expensive than our competitors at first glance. But we think consumers understand that there are a variety of extras that form part of the ticket price now.
And we think it's time the industry moved to do this across the board," he added.
Singapore Airlines extended the policy of all-inclusive price advertising on its website to all country sites in November 2007.
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