Even after six years of releasing, the success of Lagaan phenomenon refuses to die down. Recently, Aamir Khan and the members of the Lagaan XI played a unique match at a mall to celebrate the overwhelming success of the DVD. Over 2.5 lakh units of the DVDs and VCDs (Lagaan and Chale Chalo combined) have been shipped out so far, making it the highest selling DVD in India. This has made it the highest selling DVD in terms of volume and value ahead of Sholay.
The DVD released by Excel Home Videos, was launched by Aamir Khan, accompanied by members from team Lagaan including the director Ashutosh Gowarikar, actress Gracy Singh, lyricist Javed Aktar and many of the cast members.
Lagaan entered the market with a record number of DVDs and VCDs, the total units being around 1,00,000 and 1,50,000 respectively.
The DVD of Lagaan has extra features like 30 minutes of deleted scenes and a song called, “Re Bhaiyya Chhoote Lagaan” which was not included in the theatrical release of the movie. The DVD is digitally mastered in Dolby Digital and DTS 5.1 Surround Sound, making it only the second Hindi film (after Parineeta) on DVD to have this technology, enhancing the overall visual & audio experience.
|
