Mumbai, August 13, 2007
BigAdda, a part of the Reliance ADA group, has launched its Indian Youth Networking site bigadda.com, the first Indian Youth Network. BigAdda.com enables networking and self-expression by creating, uploading and sharing of videos, photos in a public, yet private, space. Some of the features of this Youth destination include blogs and scribbles, which help the users express, comment and connect, Addas (communities) and forums – all of these catering to one of the most important needs of the youth today – ‘Self Expression’.
BigAdda plans to garner a user base of 10 million customers by 2010. It has already taken a significant step in this direction by acquiring over a 100,000 customers in the last six weeks. The company plans to introduce a music vertical for uploading, streaming and sharing of user playlists. Web Instant Messenger (IM) & wireless interface would also be introduced shortly, which acknowledges the youth’s asynchronous messaging habits and need for connectivity. The advantage that bigadda.com would offer you is anywhere anytime connectivity so you can carry your ‘networking 24X7’.
Rajesh Sawhney, President, Reliance Entertainment, said, “According to the 2007 NASSCOM Report, it is estimated that by 2010 there will be 20 million Broadband subscribers, up from 1 million and 100 million Internet users, as compared to 40 million today. The number of Internet users has witnessed an upswing, and so has their need to socialize online and gain acceptance in the virtual world. Virtual hang-out plays a key role, because it gives them the space to be amongst friends and peers, while sharing an image of their own, which they would like to project. BigAdda.com aims to evolve a youth community, inclusive and aspirational and create a youth culture that will be cool and aspirational for them.”.
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