Lucknow, September 14, 2007

Sahara India Pariwar announced its entry in the global luxury holiday segment by launching Paradiso. Paradiso is all set to re-define the concept of luxury holidays with customised and personalised end-to-end holiday solution for the evolved traveller.

The domestic luxury market is pegged at $450 million with a growth rate of 20%; India's spending power on luxury goods is no longer a rare commodity. In the travel segment, it is projected that by 2008, India will clock around 8 million outbound travellers, mostly travelling on vacation. The outbound travel segment is growing at an astounding rate of about 25% annually. With an estimated spend on travel set to touch the $4 billion mark; Paradiso becomes the first organised luxury holiday makers to enter the segment and create a niche market for high-end luxury vacationers.

With over 165 exclusive property tie-ups across the United Kingdom, Ireland, Scotland, France, Italy, Finland, the United States, Mexico, New Zealand, Australia and South Africa amongst others, Paradiso will indulge the discerning Indian holiday traveller in the lap of luxury. The highly trained Travel Designers will create special chic holidays resplendent with the luxe factor. For the first time in India, travellers will have varied options of exclusively tailored luxury holiday at locales that are accessible only to the privileged few. From Francis Ford Coppola's exclusive Blancaneaux Lodge in Belize to the exquisite Sir Richard Branson's Necker Island, Paradiso takes the concept of luxury holidays to a new platform.

Talking about the launch of Paradiso, Subrata Roy 'Sahara', Managing Worker and Chairman of Sahara India Pariwar, said, "To cater to the ever-burgeoning needs of the brand-conscious Indian we at Sahara India Pariwar wanted to invest in a concept that would be an out-of-world experience for the global Indian. Paradiso aims to provide the discerning traveler a choice of experiences unheard of in the domain of leisure travel."

Speaking at the launch, Romi Datta, Chief Executive Officer Paradiso and International Business Development – Sahara India Pariwar said, "To cater to the need of the Indian millionaires, Paradiso is poised to usher-in a new era in the Indian luxury travel sector. Our expertise and enriched experience in the travel segment will further enhance the growing niche luxury holiday segment. We will be offering complete travel solutions at our patrons' doorstep with high level of alacrity and dedication."