September 12, 2007
BIG 92.7 FM, an Adlabs company, has launched services in Udaipur and Ajmer. This increases its headcount to a total of 45 stations in India.
In the first phase of its launches, BIG 92.7 FM had set up stations in Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai. The second phase of launches has taken BIG 92.7 FM to several tier-II towns across the country.
With its hot adult contemporary music positioning, covering favorite tracks from across eras and its endeavor to create high aspiration and wholesome entertainment, BIG 92.7 FM has taken aboard several well-known personalities and has created an exciting programming mix that ensures relevant and credible information to its listeners.
BIG 92.7 FM promises not only to entertain but to inform and empower the listener with utilities that one may take for granted.
To ensure the highest aspirational appeal and connect with its listeners, BIG 92.7 FM has Abhishek Bachchan as its brand ambassador in east, north and west and superstars Asin & Upendra for South India.
Commenting on the station's entry into Ajmer, Rajeev Masih, Cluster Head, BIG 92.7 FM Ajmer, said: "We are excited and are looking forward to entertain the people of Ajmer. Our programmes have been customised and have locally relevant programming to ensure the best appeal to listeners. This far, we have received overwhelming responses in the 31 cities that we have launched in and are confident of the same support from the people of Ajmer."
According to Abhishek Sharma, Station Director of Udaipur, "As BIG 92.7 FM launches in Udaipur, we are all geared to entertain the city. Our tailor-made programming coupled with our endeavor to live the station's brand-line 'Suno Sunao, Life Banao!' promises wholesome entertainment to listeners. People of Udaipur are sure to love us." |
