Go on a journey of visual delight with the latest addition to Sony's impressive BRAVIA LCD range - the X, W and D series, rounding out the line up that includes the next generation V, S  and G series.

Designed to make the audiences feel as though they are immersed in the scene, BRAVIA bring true-to-life HD quality colour images through Sony's premium BRAVIA Engine technology that refines images from the source for the final beautiful BRAVIA's image. Complementing the visual quality is Sony's unique S-Force Front Surround system with
just 2 powerful integrated built-in television speakers for remarkable virtual surround sound. These technologies bring extra definition and clarity, filling the room with a convincing simulation of multi-channel audio.

These new BRAVIA televisions will also find connecting to other devices a breeze with HDMI inputs, and Component interfaces. Also the HDMI connection supports Sony's "BRAVIA Theatre Sync" that allows a user to control settings of the entire home theatre system with a one-push feature.

"These new range of LCD televisions is the embodiment of Sony's high definition commitment. Sony continues to strengthen its leadership in  LCD television by delivering the most advanced technologies such as the introduction of Sony's Advanced Contrast Enhancer to these new ranges of BRAVIA televisions. In addition to offering great picture quality to our customers, Sony has also factored in amazing sound quality and convenient connectivity features for the ultimate home entertainment experience," said Masaru Tamagawa, Managing Director, Sony India.

Building on the outstanding success of the introduction of the BRAVIA range, Sony has today unveiled not just HD-ready but full HD capable LCD televisions representing the next step in high definition realisation.

Keeping the festive season in mind, Sony India will be investing Rs. 21 crores in the category by Diwali and target to capture 25% market share.

Features:

BRAVIA X Series

Created for perfectionists, the new BRAVIA X-Series represents the pinnacle of television technology. 1080p Full HD resolution, large screen sizes and the unique elegance of the 'Floating Design'.  All models are distinguished by the premium Brushed Metal bezel which embodies elegance and uncompromising quality.

Using  Sony's Live Colour Creation technology that incorporates the WCG-CCFL 2nd Gen. backlighting system, to produce around 30 per cent more colour than a standard LCD TV, the series yield the richest and most lifelike colours yet seen on any LCD television. Combined with x.v.Colour (based on new xvYCC international standard) a wider range of colours can be realised to deliver an incredible colour experience. Together with the new 10-bit panel, the BRAVIA X-series is capable of displaying up to 1024 individual steps of colour gradation. Also Sony's Motion Flow technology reproduces sharper and smooth motion of fast moving objects on the televisions.

BRAVIA W Series

Also 1080 Full HD, the new BRAVIA W-Series uses Sony's Live Colour Creation technology that incorporates the WCG-CCFL 2nd Gen. backlighting system, to produce around 30 per cent more colour than a standard LCD TV. Combined with x.v.Colour (based on new xvYCC international standard) a wider range of colours can be realised to
deliver an incredible colour experience. The glowing realism of the screen is perfectly set off by the new 'Art Frame' design, with a premium Brushed Black Metal bezel framing the picture as if it belonged in a gallery. The W-Series has special modes, created with expert consultation to give exceptional results when viewing movies or digital photographs. Theatre Mode brings out the cinematic qualities of film, while PhotoTV HD reveals the hidden detail in digital photos and uses the huge resolution of the Full HD screen to maximum effect.

BRAVIA D Series

The new Bravia D-Series features 1366×768 screen resolution with an impressive quality image used by Motionflow technology  BRAVIA series is Live Colour Creation technology that utilises the WCG-CCFL 2nd Gen. backlighting system and unique Sony's Colour Management Algorithm to faithfully reproduce natural, smooth graduation and vibrant colours.

D-Series range is one-touch Home Theatre control feature that allows you to connect all your home entertainment equipments with the LCD TV

BRAVIA V Series

With screen sizes from 26 inches up to 46 inches, 1366x768 screen resolution and digital amplification.  V-Series can also display fine details even in dim lighting by reproducing finer lines of graduation. The final result is a stunning, vibrant image with unrivalled clarity.

BRAVIA S Series

New 32-inch and 37-inch models have been added to the new HD Ready BRAVIA S-Series. Using Sony's BRAVIA Engine, the most vivid details can be ensured for your viewing enjoyment. These displays represent real quality and value for consumers, featuring convenient HDMI and PC inputs to realise the unit's wide connectivity. Sony BRAVIA S-Series uses fully digital amplification for a low-noise, hiss-free output through its integrated stereo speakers thanks to Sony's S-Force Front Surround technology.

BRAVIA G Series

Featuring an integrated 3D Comb Filter for high-quality video and 10 watts of stereo sound through the side-mounted speakers, every G-Series BRAVIA LCD TV delivers a quality experience in minimal space. Available in a 20" screen, this versatile display is great for those smaller spaces where you would enjoy watching TV.

This new range of BRAVIA LCD televisions are available in select Sony stores across the country.