Having significantly enhanced network bandwidth, BPL Mobile - Mumbai's leading cellular service provider – is now playing the volume game by slashing pre-paid call rates.
Subscribers will now enjoy all local and STD calls any where in India from BPL Mobile to any mobile service and landline for a flat Re 1 per minute.
This reduction sees call rates drop by nearly 50 per cent. Short Message Service or SMS across India will also be at Re 1 minute. This makes BPL Mobile the first cellular service provider to offer all calls and SMS, both local and STD at Re 1 per minute for prepaid users.
Subscribers to this special offering will be able to avail the same for a daily rental of Re 1 (Rs 30 would be deducted as advance rental). After 30 days, Re 1 per day rental would be applicable.
According to BPL Mobile CEO and Director S Subramaniam: "The pre-paid market, which is a highly price-sensitive market, constitutes over 70 per cent of our subscriber base. In a way this significant reduction in call rates is our new year's gift to our loyal customers. We continuously look at adding value to our subscribers, this new offering is another step in that direction".
BPL Mobile has strengthened its network capacity by increasing the number of cell sites to nearly 1,100. BPL Mobile a few months back revolutionized the pre-paid market by offering the lowest lifetime pre-paid at Rs 444.
This was followed by 'Mini Validity', a path breaking product that provided the subscriber unmatched value, flexibility and convenience of staying mobile at the lowest possible cost. |
