Reliance Communications today announced its tie-up with Sadhna TV, a renowned social religious channel to beam all the programs online on Reliance Mobile handsets.
Reliance Mobile World (R World), the multimedia suite of applications of Reliance Mobile, offers unique experience of viewing Sadhna TV’s popular social-religious discourse and various other interesting programs in its ‘Mobile TV’ portfolio.
As the streaming is live 24x7, Reliance Mobile customers can watch their favourite religious content conveniently from anywhere even while on the move within the state or traveling across the country.
Mr. Mahesh Prasad, President, Applications, Solutions and Content Group, Reliance Communications: “Mobile TV is a natural progression in mobile entertainment that combines the best of TV with the mobility and functionality of a wireless device. Reliance Communications has pioneered video based content on mobile phones in India since its inception. With this major initiative, we are addressing the needs of a market segment which is spiritually inclined."
Speaking on this occasion, Mr. Rakesh Gupta, Managing Director, Sadhna TV, said, “In a major survey of thousands of people across the country, we have found that apart from news, people are more interested in discourses of religious gurus, astrology, and bhajans. With Reliance’s strong presence in the Mobile TV space, this will reach millions of Reliance subscribers throughout the country.”
Reliance Communications is at the forefront of providing a variety of applications and content spanning infotainment, sports, music, games, messaging, and m-commerce. Video content on Reliance Mobile World is a very popular service with the genre of content such as movie clips, TV news and shows, music, videos, cricket and sports fashion, glamour and animation, providing thousands of latest entertainment, and information based rich media content. They are available to several millions of subscribers with Reliance Mobile World (R World) enabled handsets supporting video.
To avail the above service, Reliance Mobile customers will be charged Rs. 15 for 5 minutes.
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