Mobile service provider BPL Mobile has introduced BlackBerry Curve 8300 smartphone, known for its pushmail capabilities, on its network in Mumbai. The company is targeting young professionals in the age group of 25-35 years with the introduction of this handset.
The company has entered into a tie-up with Canada-based Research In Motion, the manufacturers of BlackBerry, to launch these services. The company, which operates from one single circle, Mumbai, has over one million subscribers.
The BlackBerry Curve 8300 smartphone is packed with features, offering a blend of communications, multimedia and web capabilities.
The well-rounded BlackBerry Curve 8300 smartphone appeals to a broad audience and is valuable for both business and leisure.
BPL Mobile is targeting this smartphone and service predominantly at young professionals in the 25-35 age group who want to maintain a balance between work and fun and are looking for a phone that can enhance productivity, communications and fun in their work and personal life.
Commenting on the BlackBerry Curve 8300 smartphone launch, S Subramaniam, CEO – BPL Mobile said, "BlackBerry smartphones are trusted by mobile professionals globally and we are very excited to offer the BlackBerry Curve 8300 smartphone to our subscribers. From our consumer insight, it is evident that today's young, energetic and on-the-move professionals seek a single handset that can keep them connected and productive yet help them unwind with entertainment features. Our endeavour is to cater to this demand by helping these mobile professionals manage their busy lives and maintain their 'Work Hard, Play Hard' lifestyle. We are confident that our subscribers will benefit from this new offering."
Norm Lo, Vice President of Asia Pacific at Research In Motion said, "We are pleased to be working with BPL Mobile to bring the BlackBerry Curve 8300 smartphone to their customers in Mumbai. The BlackBerry Curve 8300 smartphone is an exceptional choice for customers that want to stay connected to the information and people that matter most."
With its stylish finish, large display, easy-to-use full QWERTY keyboard and intuitive trackball navigation system, the BlackBerry Curve 8300 smartphone looks as great as it performs. Its ultra-bright 320x240 display brings images and video to life and its innovative light sensing technology automatically adjusts backlighting levels for optimal viewing in indoor, outdoor and dark environments.
The BlackBerry Curve 8300 smartphone offers BPL Mobile's customers a range of advanced multimedia features with the proven and popular BlackBerry Smartphone experience. It comes with a 2 megapixel camera, complete with 5x digital zoom, built-in flash, self-portrait mirror and full screen viewfinder. Photos can be shared easily and instantly by email, MMS or BlackBerry® Messenger and can also be transferred over Bluetooth® or USB cable.
The BlackBerry Curve 8300 smartphone also includes the Roxio® Media Manager for BlackBerry® desktop software, which allows users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags, create play lists and automatically copy or convert pictures, music and videos for optimal playback on the BlackBerry Curve.
BPL Mobile will offer the BlackBerry Curve 8300 smartphone to individuals and small businesses on the BlackBerry Internet Service, which allows users to access up to 10 supported personal email accounts (including most popular ISP email accounts) from a single device.
For corporate customers, BlackBerry Enterprise Server tightly integrates with IBM, Lotus, Domino, Microsoft Exchange and Novell GroupWise environments and features a broad set of IT policy controls that allows IT departments to manage deployments.
The BlackBerry Curve 8300 smartphone will enable BPL Mobile's customers to access a premium range of applications for an affordable monthly fee ranging from Rs 499 to Rs 999. Users will also be able to purchase the BlackBerry Curve 8300 smartphone at a price of Rs 24,990. This comes with a free mobile tracker application installed.
BPL Mobile recently rejuvenated and refreshed the BPL Mobile brand following substantial investments in operations which saw its network strength doubling along with several technological upgrades. |
