Mumbai, August 30, 2007
Tata Indicom today announced 'Fun on the Run'—a never before treasure hunt game show with celebrities on Zee TV. 'Tata Indicom 'Fun on the Run' features eight popular celebrity duos, who battle it out—physically and emotionally—across nine Indian cities, performing a series of tasks and games for the ultimate grand prize of Rs 25 lakhs. The show premieres on Saturday – September 1, 2007 at 7:30 pm on Zee TV with a Curtain Raiser, followed up by the Reality series starting from September 8 at 7.30 pm on Zee TV.
Tata Indicom Fun on the Run features popular faces from the music and television industry.The eight selected duos are Rajeev Paul - Delnaaz Paul, Anushka Manchanda - Pratichee Mahapatra, Bakhtiyar Irani - Tanaaz Irani, Rajesh Kumar - Madhavi Kumar, Kushal Punjabi - Chetan Hansraj, Mukul Dev - Gaurav Gera, Baba Sehgal - Anaida and Ayub Khan - Niharika Khan.
'Tata Indicom Fun on the Run' follows the journey of the duos as they squabble, scramble and navigate their way across India to a new challenge every day. All they have to help themselves on this journey is a series of clues sent via their Tata Indicom devices. They use various Tata Indicom products and services like SMS, MMS, Remo Mail, Welcome Tunes, Data Card, Voice Stations, etc to solve problems and move ahead for other challenges. Their skills combined with Tata Indicom's superior pan India CDMA network helps them stay connected to the treasure hunt.
Announcing the launch of the show, Mr. Abdul Khan, Vice-President Marketing, Tata Teleservices Ltd, said "In this show Tata Indicom connects to its consumers in a unique and exciting way. We have showcased the power of our network across India along with a range of value added services such as MMS, Video download, Voice portal amongst others on a repertoire of best in class devices. Tata Indicom's products and services play a vital role in various stages of the game. We are happy to be associated with Zee TV and Contiloe Films on this unique game show and are confident that it will be a benchmark for others to follow.".
Produced by Contiloe Films, the entire show will be encapsulated in 13 episode series; which will be aired on Zee TV beginning September 1, 2007 on every Saturdays at 7:30 pm. The contestants make a colorful and vibrant mix of celebrities, who have 'Fun on the Run' making this show exceptionally unique offering a first-of-its-kind viewing experience for Indian viewers. |
